www.[YourNameHere].donuts

Remember hearing about the battle over the "Microsoft" domain name back in the 90s which ended in a computer geek's multi-million dollar payout? Whether or not this is fact or fiction, perhaps nobody knows.

Now, the battle is over domain names. In 2013, companies are expecting to expand the domain names from common ones like .com, .net, .me, .org, and .gov, to more precise domain names like the following: .dentist, .lawyer, .ad, .buy, .coffee, and .donuts.

Companies like Google and Amazon have raise the bids on many names they would like to buy. Rightfully so, they have revolutionized the search and buying industries forever. A conglomeration of donut shops have now come together to request the domain name of their choice, and of their niche.

.Donuts has raised a whole new style of thought. Giving companies more options for their domain names, this domain name will help focus the industry as well as give them a strong asset to build their online presence. Thought they won't be selling digital donuts, they are looking to spend a pretty amount to purchase their domain name.

They have spend more than $56 million on over 300 domain name suffixes. In attempts to hold out like one did on Microsoft, these domain names come with a high payout. This is a business strategy for donut shops and multi-billion dollar retail sites alike. The donut cornerstore and Amazon all have a common interest in this dilemma. It will be determined by a government non-profit called the Internet Corporation for Assigned Names and Numbers (Icann).

Do you think focusing the domain names will be good for business? 

Many venture capitalists are becoming involved in this as mere investment strategies. How could Icann help protect small businesses from having to pay millions of dollars to recapture their deserved domain name?

Grab a .donut and a .coffee and think about how you could benefit from this emerging change.

For more information, click HERE.